Shanghai, March 6, 2025 — TreasureCare, the Swiss standard watch and jewelry service center of Melchers and SAVinsight in China and the prestigious Swiss watchmaking brand Parmigiani officially announced a strategic partnership agreement in China. The collaboration marks a significant milestone as TreasureCare becomes the authorized after-sales service center for Parmigiani in China. This alliance is poised to elevate the after-sales service experience for Parmigiani's clients in China, offering unparalleled expertise and dedication.
Parmigiani stands as aparagon of Swiss watchmaking, renowned worldwide for its exceptional craftsmanship and relentless pursuit of perfection. Founded by Michel Parmigiani, a master watchmaker whose profound understanding of horology and innovative spirit have led to the creation of remarkable timepieces in the industry.
TreasureCare brings profound experience in watch repair and jewelry after-sales to the partnership. Equipped with state-of-the-art facilities modeled after Swiss workshops, the brand ensures that every watch receives after-sales that meets the original factory standards. The workshop is staffed by a professional team, the watchmaker has in-depth knowledge and mastery of the craft, capable of delivering maintenance and repair services for complex timepieces. Moreover, TreasureCare Service Center has adopted the SAVinsight management system from Switzerland, ensuring that every step of a watch's journey through the workshop is transparent and fully traceable.
TreasureCare will adhere strictly to Parmigiani's global service standards, providing comprehensive after-sales services for Parmigiani watch owners in China. The services encompass the full service of repair and maintenance of Parmigiani timepieces. Each watch entering the workshop will undergo a thorough inspection and evaluation. TreasureCare utilizes an innovative high-tech video and photo studio — The ShowCase — for recording and display, tailored to the specific needs of the timepiece. The workshop will utilize original Parmigiani components and specialized tools to ensure that every watch is handled with optimal care.
Mr. Achille Rota, Parmigiani's Global After-Sales Manager, expressedhis enthusiasm for the partnership: "China is a vital market for us, and we are committed to providing our Chinese customers with high quality and convenient after-sales services. TreasureCare's excellent reputation and technical prowess in the industry make them an ideal partner. We are confident that this collaboration will enhance the service experience for our customers and further elevate Parmigiani's presence in the Chinese market."
Mr. Stefan Woditsch, Director of TreasureCare, echoed these sentiments: "We are deeply honored to partner with Parmigiani — a brand whose charm, craftsmanship, and philosophy resonate so strongly with our own values. We will leverage our expertise to deliver services that meet Parmigiani's exacting standards, ensuring that every Parmigiani timepiece receives the meticulous care it deserves. We also hope that this collaboration will drive progress in China's watch repair industry, setting a new benchmark for excellence."
About TreasureCare
TreasureCare is an independent watch and jewelry service provider established by the Melchers Group and SAVinsight. As an integral part of the international network of certified service centers accredited by SAVinsight, the TreasureCare Service
Center is committed to upholding the standards of the Swiss watchmaking industry. Its state-of-the-art infrastructure and equipment are meticulously aligned with the norms of Swiss watchmaking, ensuring unparalleled precision and quality. The service center is equipped with the latest digital platform for internal control, developed by SAVinsight. The advanced technology is enhanced by a well-designed workshop layout, featuring distinct functional areas that optimize efficiency and enhance service quality. TreasureCare is recognized as a trusted partner for multiple renowned international watch brands. www.treasurecare.com.cn
Melchers is a privately owned, German-based global service provider, with its roots in trading. Established in Germany in 1806 and subsidiaries in China as of 1866, Melchers encompasses deep understanding of a wide range of trades and services.
About SAVinsight
SAVinsight SA, establishedin 2021 in Auvernier, Switzerland, is a pioneering company in the watchmaking industry. Focused on delivering unique, innovative, and personalized solutions, the company serves as a Swiss partner of reference for watch brands and service centers globally. With a robust international service center network, SAVinsight ensures top-notch after-sales service, preserving brand image and enhancing customer satisfaction. The company's digital management platform, SAM, offers a comprehensive and real-time view of service activities, product quality, and service center performance. Additionally, SAVinsight provides consulting, support, and technical training, addressing organizational aspects and individual requirements for brands, service centers, and retailers. www.savinsight.com